About Us

America is in the midst of a public health crisis: one in three children is overweight or has obesity. Rising rates of obesity in children and young adults are fueling increases in diabetes, heart disease, and other chronic conditions. This health crisis undermines academic performance, workplace productivity, military readiness, and diminished quality of life.

Meanwhile, companies are grappling with competing demands to produce better food for the globe’s growing population sustainably.

Our goal: All children – especially those disproportionately affected – will live healthier lives, growing up to be adults free from obesity, diabetes, heart disease, and other chronic conditions.

Our mission: To leverage the power of the private sector to bring lasting, sustainable change that improves the food supply and increases physical activity.